Why Investing in SEO Will Raise Your Business Website
Big Inbound Marketing strategists consider that quality contents and a fit website structure are not enough to raise audience levels. Why Investing in SEO Will Raise Your Business Website? No matter how much time you spend researching and writing, if no one finds your website, there is no profit.
Surely you know what SEO (Search Engine Optimization) is. Due to it, the web pages that fit better with the users' searches appear it the first positions of the search engines achieving 14.6% more traffic than others.
The most important reason why SEO is necessary is that it makes your website more useful to both users and search engines. Although algorithms still can't see a web page as a human does, SEO is necessary to help search engines understand what each page is about and whether or not it is useful to users.
SEO can be divided into two:
- On-site SEO cares about relevance. It makes sure that the website is optimized so that the search engine understands its content. This includes website structure, keyword optimization, user experience, and URL formatting, among others.
- Off-site SEO focuses on external factors to the website such as the number and quality of links, presence on social networks, mentions in local media, brand authority, and performance in search results (CTR).
Do you want to increase your visits and improve your conversion rate? Then say no more! Here are some benefits of investing in SEO and some SEO tricks to improve your business website:
SEO ranks the quality of web content
Google uses statistical SEO processes to check and classify the website content. Therefore, the key is to repower your content by adapting it to the SEO structure. If your blog uses keywords and link building, you have a 50% chance of having a better positioning than the competition.
Want a star trick? re-post your old publications updating the content according to last trends and a good SEO structure (titles, subtitles, keywords, meta data, among others).
SEO is not an expense, it is a long-term investment
Investing your time and energy in SEO is cheaper than 61% of other Marketing strategies because it’s a long-term investment that pays off as strategies are implemented.
There is no basic fee for an SEO service. If you want your business website to be efficient, you'll have to turn to a variety of professionals, from web designers specializing in SEO to marketing consultants and CMS experts. Investing in SEO will pay you back in the long run.
SEO works every day, 24 hours
Google Analytics is constantly updated depending on trends and user needs. Consequently, investing in SEO will make your content available at any time, every day of the year.
Also, with an efficient website and a good social media strategy, you can be in constant contact with your audience.
SEO will make you visible worldwide
Having an online presence means that anyone in the world can find you. However, if your business is short-range, you can take advantage of SEO and search for users close to your location. Modifying the local SEO will give you visibility in your area and, of course, will increase your sales.
Applying SEO tools will be like putting a rocket into your business. Of course, it won't work on the first day, but if you're constant and patient, you'll see your numbers rise progressively. And you, are you going to miss this opportunity to improve your business website?